NAS Awareness

The “Tender Beginnings” campaign is rooted in the belief that awareness, empathy, and early action can transform the lives of children affected by Neonatal Abstinence Syndrome (NAS). The creative direction focuses on fostering understanding and breaking the stigma surrounding NAS while empowering families to navigate its challenges with confidence and compassion. By combining education, storytelling, and emotional connection, the campaign aims to bridge the gap between medical realities and the human experiences of children and families affected by this condition.